GAEMS
Xbox told the founder the model would not work. Twelve months later: 50,000 units, Microsoft a customer. Portable gaming as a category, not a sketch.
UpSwitch / HYDRA
Brand, IP path, design partners, and a sales plan for hardware that had to exist in the real world — gaming cases now moving toward healthcare protection.
NIAM Sports
From a common U.S. golf line made in China to a luxury brand with ethical, small-batch production in Peru and Italy. Live at niamsports.com.
SteroZ
Hospital disinfection hardware: vacuum, UV-C, ozone. From concept to a device hospitals can evaluate.
Tudor Games
An established catalog, rebuilt until the business was ready for a clean acquisition.
ArcAngel Fab
In-house fab and prototyping for the family of companies. Site next.
“The director of Microsoft Xbox 3rd party accessories said that my idea was brilliant, but it was never going to be a viable business model and I would be lucky if I sold 5,000 units in a lifetime. John implemented a flexible framework for funding, design, engineering, production, branding and awareness. In less than 12 months, we sold more than 50,000 units. Microsoft had purchased more than 5,000 of these units themselves.”
D. Mercier, GAEMS, Inc.